In the classroom, in the gallery, in street art festivals, and in online discussion
groups, the battle rages about the legitimacy of art.
Left Brain |
Art professors, critics, dealers, collectors, and obedient art students will tell you that good art must be Fine Art, not the commercial variety.
Fine Art,
according to at least one Internet definition, is “creative art, esp. visual
art, whose products are to be appreciated primarily or solely for their
imaginative, aesthetic, or intellectual content.”
That means these work products don't actually do anything, which apparently
is all it takes to make them Fine.
Only Fine Art is Real Art.
Commercial art may be attractive, imaginative, and
intellectually informed, but it is also intentionally useful. It is this final
quality that calls its legitimacy into question. Commercial art is not Art.
Graphic Design is not
Art (unless you consider, say, some of the concert flyers and album covers of the 1960’s, a
certain soup label or soap box reproduced as well-known serigraphs, or perhaps
political posters from early in the last century).
Advertising Illustration is not Art (unless you have the original artwork, or maybe vintage
magazine covers, ads or calendar pages bearing the work of Norman Rockwell or
Maxfield Parrish, or select Vargas pin-ups.)
Book Illustration is not
Art (unless the books are old enough to be broken apart, and the individual
title plates and diagrams framed and sold separately, or the drawings are done by a
rhyming doctor in the company of a tall cat.)
Product Design is certainly
not Art (even though products like
Tiffany lamps, Chippendale chairs and Faberge eggs generate a lot of interest at auction, among a
lot of the same people who place bids on expensive paintings; and some design
styles have come to define whole periods of history – Art Deco, anyone?).
No, only Fine Art is Real Art.
I have always been curious as to how and why the visual arts
community came up with such an absurd bias. Certainly music has its genres, and
its critics – but most people within and outside of the business agree, more or
less, to Duke Ellington’s assessment that there are but two kinds of music: “
Good music, and the other kind.” The Duke was happy to allow the listener to
decide, while doing his best to make only good music.
I’m not a musician, but I know how to distinguish the one
kind from the other, from jingle to pop tune to symphony, along a sliding scale that has changed dramatically over
time.
As an artist, I am aware of the weight and variety of
artistic content in our culture (some good, some the other kind), the vast
majority of which resides entirely outside of established galleries, museums,
and academic studios.
Why is it that viewers of art are not afforded the same
freedom of choice as music fans, the same authority to know what they like, and
the permission to like what they know, without running afoul of the art
cognoscenti? Apparently the Art Police
know something we don't, and they’re not telling us what it is.
Or perhaps they have determined that they are the only ones
who are qualified to know the Real from the Fake, and cannot trust amateurs to
either create Fine Art, or recognize it when we see it. (Unless we, in our
ignorance, i.e., without formal training, are able to create decorative
artworks out of commonly available materials, which is then reverently called
Folk Art. Folk Art is Real Art, too.)
Such weighted distinctions are not confined to the studio or
the gallery. My academic training was in the lecture halls and laboratories of
the science department, a background that prepared me well to comprehend the
landscape of artistic debate. (There are, surprisingly, a great many parallels
between the two disciplines.)
The same artistic attitudes prevail
regarding the two branches of science.
In the hallowed halls of scientific academia, artistic
prejudices have a near perfect doppelganger, with comparative value starkly
delineated between the processes of knowledge generation (Pure Science) and practical application (Applied Science).
The parallels here are clear, with Pure Science (a.k.a.
Research) equivalent to Fine Art (‘Art
for Art’s Sake’ has precisely the same self-referential motivation and
authority as ‘Research for the
Advancement of Knowledge’), and Applied Science (a.k.a. Technology)
identical to Commercial Art, in that both take original ideas and put them to
work in the real world. Painting leads to illustration just as the discovery of
polymerization leads to nylon jackets and plumbing fixtures.
Oddly enough, the same artistic attitudes prevail regarding
these two branches of science: Research is exalted, rigorously defined and
highly regulated, and Technology is frowned upon as the greedy, commercial,
prostitute stepchild of the real thing.
Quantifying metallurgical properties, calculating angles and
shearing forces constitute proper mental exercises of the pure scientist.
Making a decent pair of scissors is the business of technicians, be they
metallurgical engineers, steelworkers, designers or craftsmen.
Perhaps this is the truest commonality of the scientific and
artistic disciplines, the fact that to get anything done requires the creative
talents of craftsmen (who, it is
widely agreed, are not Artists,
unless and until they demonstrate an ability to produce art objects completely
lacking in functionality). These are the individuals whose passion and ability
combine to produce utility – that
magical application of creative sweat equity that either proves or debunks the
worth of pure theory, and either turns it into a tool to benefit the masses, or
shows it to be empty of practical value.
These workers are the embodiment of Prometheus, whose
function is to bring the fire from Olympus to the people – and be forever after
punished for their service. Craftsmen, be they potters, welders, typographers,
illustrators or laboratory technicians, are judged by the practical and
commercial utility of their work product. How could they be artists?
Where is the creative act?
Assuming that there is a qualitative difference between the
Creator (Fine Artist/Pure Scientist) and the Producer (Commercial
Artist/Technician), what happens when a Producer, using some initial concepts
generated from the ether by a Creator, comes up with something new – something
beyond what the original creator originally envisioned? Couldn't a talented
craftsman be inspired to add a little of his or her own creativity to leaven
the mix?
The fact that there is a practical
outcome is actually a bonus.
Of course this happens all the time. We call these people Designers.
After all, it is the basic job description of the designer
to generate new concepts from established theory, and new products from
available materials. This is creation in its purest sense, involving both the
qualities of research and the generation of original ideas in the making of a
new, tangible, functional thing.
The fact that there is a practical outcome is actually a
bonus – one that ought to elevate this class of Creators to a higher level of
social and cultural esteem than the pure thinkers, who are content to
conceptualize and imagine as ends in themselves.
Perhaps this is why the purist theoreticians, artistic and
scientific alike, feel that they must work so hard to keep the uninformed and
uninitiated out of their ivory towers, away from their vaulted ateliers.
Outside of their own society, with its restrictive rules and structures and
definitions, it is difficult to demonstrate the value of their creative
energies.
One cannot help but wonder if this defensive attitude truly
does more harm than good, perpetuating an interdisciplinary antagonism that is
of little use to them or anyone else. Maybe one day the theoretical artists and
scientists will come to understand that no one is trying to take away their
toys, or their prestige, or their ability to ponder.
Maybe then they will be able to embrace creativity wherever
it is found, and call it good.
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